Isaac Song

Turning AI potential into real outcomes.

Director, People Systems & AI at WPP Media · Ex-BHP · I've deployed RAG, MCP, and LLMs inside global enterprises. This is where I break down how real companies are doing the same.

Retail

Lowe's Mylow: How an OpenAI-Built Assistant Answers a Million Home Improvement Questions a Month

Lowe's built Mylow on OpenAI's models to close a real information gap for DIY shoppers, and gave associates a version too, with measurable, uneven results.

Manufacturing

Caterpillar Cat Digital: How Predictive Maintenance Cuts Downtime Across 1.5 Million Machines

How Caterpillar built a data platform across 1.5 million connected machines to flag failures before they happen, and what an enterprise would need to copy the approach.

Financial Services

Morgan Stanley AI Debrief and DevGen.AI: What 98% Advisor Adoption and 9 Million Lines of Legacy Code Reveal About Purpose-Built Enterprise AI

Morgan Stanley deployed two distinct purpose-built AI tools: Debrief for wealth advisor meetings and DevGen.AI for COBOL modernisation. Here is what the numbers actually mean, what was not disclosed, and what other enterprises can replicate.

Travel

Booking Holdings AI Transformation: How a $27B Travel Giant Cut Costs, Accelerated Developers, and Rebuilt Customer Service with AI

Booking Holdings exceeded its $450M restructuring target by $100M, cut customer service cost per reservation by ~10%, and deployed AI across five travel brands using a deliberate multi-LLM strategy that avoids vendor lock-in.

Leadership

Agentic AI: What Enterprise Leaders Need to Decide Before the 40% Cull Arrives

With strong ROI data on one side and Gartner predicting 40% of agentic AI projects will be cancelled by 2027 on the other, enterprise leaders face a decision that cannot wait for the next planning cycle.