Isaac Song

Turning AI potential into real outcomes.

Director, People Systems & AI at WPP Media · Ex-BHP · I've deployed RAG, MCP, and LLMs inside global enterprises. This is where I break down how real companies are doing the same.

Financial Services

Morgan Stanley AI Debrief and DevGen.AI: What 98% Advisor Adoption and 9 Million Lines of Legacy Code Reveal About Purpose-Built Enterprise AI

Morgan Stanley deployed two distinct purpose-built AI tools: Debrief for wealth advisor meetings and DevGen.AI for COBOL modernisation. Here is what the numbers actually mean, what was not disclosed, and what other enterprises can replicate.

Travel

Booking Holdings AI Transformation: How a $27B Travel Giant Cut Costs, Accelerated Developers, and Rebuilt Customer Service with AI

Booking Holdings exceeded its $450M restructuring target by $100M, cut customer service cost per reservation by ~10%, and deployed AI across five travel brands using a deliberate multi-LLM strategy that avoids vendor lock-in.

Leadership

Agentic AI: What Enterprise Leaders Need to Decide Before the 40% Cull Arrives

With strong ROI data on one side and Gartner predicting 40% of agentic AI projects will be cancelled by 2027 on the other, enterprise leaders face a decision that cannot wait for the next planning cycle.

Banking

Bank of America Erica: How a 20-Million-User AI Assistant Became the Operating Layer for One of the World's Largest Banks

Bank of America's Erica started as a simple banking chatbot in 2018. By 2026 it had 20 million users, 3.2 billion interactions, and a scaled clone running inside every major business line from treasury to wealth management. Here is what the system actually is, what the numbers mean, and what enterprises can learn from it.

Telecoms

Verizon Personal Research Assistant: How a 28,000-Rep Contact Center Used AI to Cut Call Times and Lift Service-Channel Sales by 40%

Verizon deployed a Google Cloud-powered Personal Research Assistant to 28,000 customer care reps, cutting call times and reporting a nearly 40% sales increase through its service team. Here is how the system works, what the numbers actually mean, and what other enterprises can replicate.